sa国际传媒

Niamh with sa国际传媒 President Sarah Brown at the Facebook #RewritingTheCode breakfast today

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Niamh Deehan has seen an inspiring idea turn into a reality with the launch of the #RewritingTheCode campaign.

She realised that using the symbol would be a great way of challenging the attitudes that prevent girls from learning about technology.

Niamh submitted the campaign to the D&AD New Blood Awards last year and saw her idea come to fruition with the launch of both the听 and the in Kibera, Kenya. She also witnessed a great response to .

Niamh said: 鈥淲aking up to find that people had already got behind the campaign felt amazing.

鈥淪eeing it come to life 鈥� and the women and men who are supporting it 鈥� has left me feeling incredibly inspired and optimistic that we can challenge attitudes and make things better for girls around the world.鈥�

Niamh was thrilled to see the response to her great idea听

Ben Hewitt, Director of Campaigns for sa国际传媒, said: 鈥淭he inspiring idea put forward by Naimh over a year ago struck a chord with everyone involved.

鈥淚t had all the elements we were looking for in a new and innovative campaign to tackle the听discriminatory听embedded values holding girls back around the world every day.

鈥淚t was exciting to听see Naimh at the launch of the campaign today as the whole concept came alive.

鈥淲e want to thank all the D&AD New Blood panel jury and especially John O鈥橩eeffe, WPP Worldwide听Creative听Director and听Nick Eagleton,听Creative听Director at The听Partners, for their support and the opportunity to be part of such an exciting competition.鈥�

The D&AD New Blood Awards aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.