sa国际传媒

sa国际传媒 launches Rewriting the Code campaign to bring equal opportunities to girls


sa国际传媒

Why don鈥檛 girls around the world have equal access to education? Why don鈥檛 women have equal pay and equal opportunity in the workplace?

Ahead of International Women鈥檚 Day, sa国际传媒 is launching #RewritingTheCode 鈥� a campaign to change the embedded values that keep 63 million girls around the world out of school.

Embedded values start before a girl is even born and shape the world around her. Too often people are okay with saying: That鈥檚 not for girls. Girls aren鈥檛 good at that. Girls belong at home. Girls can wait. This code was written before our time, but imagine a world where we change those embedded values and girls around the world have the opportunity to become all that they can be. Girls are powerful and ready to lead if given the opportunity. Let鈥檚 break down those barriers.

https://youtu.be/UG1NHDqh0RI

Will you take a stand this International Women鈥檚 Day and call on the world to start getting serious about #RewritingTheCode? We can help rewrite the future for a generation of women by making this the moment we help change embedded values. We want a future where no girl is left out of the classroom, the boardroom, or the conversation 鈥� we want girls to become future leaders.

What can you do?

Today you can join celebrities, business leaders, influencers, campaigners and youth from all over the world supporting the #RewritingTheCode campaign with one simple social action.

1. Post a photo

Share a photo of yourself holding up a sign with what听embedded code you would like to change and use the听#RewritingTheCode.听Need some inspiration for what embedded value are you听rewriting?

Here are some options to copy and paste. We听are using the angled brackets as .

Use the hashtag #RewritingTheCode and the suggested messages below 鈥� or write your own 鈥� when you post your photo.

TWITTER

I鈥檓 #RewritingTheCode on #IWD2016 because I want to change the embedded values that hold girls听back!

FACEBOOK

On #IWD2016 I鈥檓 joining @theirworld in #RewritingTheCode. How? By trying to change embedded听values that keep 63 million girls around the world out of school. I want to see a world where every听girl has equal opportunity to learn and a future where every woman has equal opportunity to lead.听Join me?

INSTAGRAM

This #IWD2016, I鈥檓 #RewritingTheCode with @theirworldorg. How? By fighting embedded values that keep girls out of school and prevents them from realising their potential. We can change the world if we change the code for girls! Join me?

2. No time for a photo?

No problem! Just use the suggested messages below on social media and encourage people to get serious about gender equality听now.

I鈥檓 #RewritingTheCode on #IWD2016 because I want to see a future where girls are not听discriminated against because of their gender.

I鈥檓 #RewritingTheCode with @theirworld on #IWD2016 because I want a world where every girl can听go to school without fear or discrimination!

Girls are powerful. It鈥檚 time to change the embedded values that hold them back! That鈥檚 why I鈥檓听#RewritingTheCode this #IWD2016.听

Join the #RewritingTheCode movement and share how you want to change the world for girls!听aworldatschool.org #IWD2016

3. Spread the word

Promote #RewritingTheCode #IWD2016 activity on social media and .

Share the work of fellow code breakers. Ask your friends to share the what they听are doing to change the world for girls.

Just make sure to use #RewritingTheCode so it is all part of听the global conversation.

听

#RewritingTheCode and sa国际传媒鈥檚 work across Africa is supported by the players of the People鈥檚 Postcode Lottery.