sa国际传媒

Soaring cost of childcare forces one in four UK parents to quit their job or drop out of education

Elvira Grob and daughter Yoomi (sa国际传媒/Michael Simpson)
  • Global poll reveals one in four UK parents have had to quit their job or their studies to avoid childcare costs

  • UK parents face tougher struggle to afford nursery and childminder fees than their counterparts in the Netherlands, US, India, Brazil, Turkey and Nigeria

  • Two-thirds of UK parents have had to make major financial changes, such as taking on more work and spending less on food, to pay for childcare

One in four UK parents have had to quit a job or drop out of education to avoid the rocketing cost of childcare, a major global poll has found.

The survey, conducted by Hall + Partners for global children鈥檚 charity sa国际传媒, polled more than 7,000 parents and carers with children under school age across the UK, US, the Netherlands, India, Brazil, Turkey and Nigeria.

The findings reveal a global early years crisis in which children across the world are being deprived of education and care in their most formative years due to the spiralling cost of nursery and pre-school fees.

The situation is particularly bleak in the UK where just under a quarter 鈥 23% 鈥 of parents say they have either quit a job or dropped out of their studies to avoid childcare costs 鈥 a higher proportion than in Brazil (17%), Turkey (16%) and Nigeria (13%).

UK parents also face a tougher struggle to afford nursery and childminder fees than their counterparts in the Netherlands, US, India, Brazil, Turkey and Nigeria, the poll shows.

A staggering 74% of UK parents say they find it difficult to meet childcare costs, compared to 52% in India, 57% in the Netherlands, 59% in Nigeria, 68% in the US and Brazil and 72% in Turkey.

Almost two-thirds 鈥 65% 鈥 of UK parents have had to make major financial changes to their lives to pay for childcare, the findings have found. This includes taking on more work and spending less on their children鈥檚 food.

Just over a fifth 鈥 22% 鈥 of UK parents spend between 30% and 70% of their income on childcare.

Sarah Brown, Chair of sa国际传媒, said the findings of the Act For Early Years report 鈥渓aid bare the scale of the global early years crisis and its impact on children in rich and poor countries alike鈥.

The charity鈥檚 Act For Early Years campaign is calling on governments to urgently prioritise spending on the early years 鈥 not least because of the profound effect early years care can have on children and their families. Scientific research shows that 90% of a child鈥檚 brain is developed by the age of five.

Experts say the early years is also when deep societal inequality sets in.

Children from more prosperous, educated backgrounds tend to begin primary school ready to learn, but more than 40% of children in low- and middle-income countries 鈥 almost 250 million children 鈥 are at risk of not attaining their full development potential due to poverty, inadequate nutrition, exposure to stress and a lack of early stimulation and learning.

鈥淔or a child, the first five to six years are a once-in-a-lifetime opportunity, but this is being squandered on a global scale,鈥 Sarah Brown said.

鈥淧roviding for children in their early years must be treated as a public good, not a private test of a family鈥檚 financial strength. Parents around the world should no longer be reduced to hoping for the best, crossing their fingers that the inadequate care they are often forced to use isn鈥檛 a risk to their child鈥檚 safety or their future prospects in life.

鈥淲e need to see a revolution for the early years that brings together governments, businesses, international agencies, parents, frontline workers, civil society, youth campaigners and grassroots groups to improve the lives of the world鈥檚 youngest children.

鈥淭he early momentum is there,鈥 she said. 鈥淎round the world, community groups are already organising for change. We know that early years childcare is as essential to a country鈥檚 infrastructure as roads, hospitals and telecommunications.鈥

Justin van Fleet, President of sa国际传媒, called for every child to be given a 鈥渃omprehensive package of care and education鈥 for their first five years of life and that this should include 鈥渁dequate nutrition, the opportunity to be stimulated through play and protection for their health鈥.

鈥淓ight years ago, world leaders set a target that by 2030 every girl and boy should have access to quality early childhood development, care and pre-primary education,鈥 he said.

鈥淏ut this target is off track and there is no recognised plan in place to achieve it. Chronic underfunding means that more than half of all children around the world don鈥檛 have access to the childcare they need, and around half of pre-primary aged children are not enrolled in any form of early education.

鈥淩adical change is needed in how we provide for children and their families. It needs to become a global priority, with not just proper investment but bright ideas and bold policy making across the board. Only then will we give all children the start in life they deserve.鈥

Currently only 0.5% of UK GDP is spent on early childcare and education, according to the latest OECD data.

In some countries, such as the US, Portugal, Ireland, Costa Rica, Cyprus and Turkey, it is as low as 0.3%. Spending is highest in Iceland (1.7%), followed by Sweden (1.6%), Norway (1.4%), France (1.3%), Denmark (1.2%) and Finland (1.1%).

However, just last month, the Chancellor, Jeremy Hunt, made childcare a central part of his budget, providing an extra 拢4bn over three years. He announced that every child under five would receive 30 hours of free childcare. However, critics pointed out that it will not be until September 2025 that all eligible under-5s will get those free hours.

CASE STUDY: 鈥淚鈥檓 close to burnout鈥

Elvira Grob, 41, and her partner, Michael, spend 拢975 a month on three days of childcare for their 10-month-old daughter, Yoomi. A lecturer in design on a zero hours contract, Elvira, who is also retraining and studying for a degree, returned to work two days a week when Yoomi was six months, but has been forced to take on extra freelance work to make ends meet.

鈥淚鈥檓 close to burnout,鈥 she says. 鈥淚 work in the evenings, I work when Yoomi sleeps, and I work at weekends. My income covers Yoomi鈥檚 childcare but I have rent to pay, and I also have to pay for my studies. It鈥檚 got to a point where I鈥檓 considering dropping my degree to help us pay our bills.鈥

Elvira says that despite the high cost of childcare, she and Michael would not want to give up their daughter鈥檚 place at nursery to save money,

鈥淪he loves it there,鈥 she says. 鈥淚t鈥檚 so good for her development. I feel like she鈥檚 learned so much in such a short space of time. She鈥檚 learning to socialise with other children and gets so much entertainment. We wouldn鈥檛 be able to give her that all the time at home with all the work we have to do. The staff are skilled and clearly love their work, while Yoomi gets lots of nutritious meals and snacks.鈥

鈥淲hat鈥檚 almost as bad is if the decision was taken out of our hands like if we were forced to move if our rent went up. Demand is so high there鈥檚 no guarantee that we would even be able to find a new nursery in a different area.鈥

If Elvira could send a message to the UK Government, it would be this: 鈥淢inisters need to realise how families are structured today. Most don鈥檛 live in communities, with family members nearby anymore. We鈥檙e very much alone like many of our friends. The Government needs to consider that reality, and make childcare work for working families.鈥

-Ends-

Notes to Editors

For more information, please contact: Nicole Martin, Head of Media and Partnerships Communications, nicole@theirworld.org

Research Methodology

The findings are based on market research conducted by sa国际传媒, in partnership with Hall & Partners. A survey was carried out among 7,226 respondents from UK, Brazil, India, Netherlands, Turkey and US, all of whom are parents of children aged 0-7, or childcare professionals.

About sa国际传媒

sa国际传媒 is a global children鈥檚 charity committed to ending the global education crisis and unleashing the potential of the next generation. Its mission is to ensure that every child has the best start in life, a safe place to learn and the skills they need for the future.

About Hall & Partners

Hall & Partners is a team of unconventional thinkers, obsessed with how marketing influences the relationship between people, brands and culture. Born out of adland, we are the insight agency known for weaving creativity with science.

We distil data through a strategic lens to reveal 鈥榰ncommon insights鈥 鈥 human truths tailored to individual brands, not blackbox data available to the masses. We partner with clients to shape brand strategy and optimise brand and campaign performance. Our award-winning approach amplifies insights across every business area, propelling marketing decision-making to create an unmatched competitive advantage.

Hall & Partners is a part of Omnicom鈥檚 Communications Consultancy Network. For more information, visit .

Survey table

Next resource